Total Books: 1 - 2 /2
A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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Total Books: 1 - 2 /2
